I can help improve efficiency and effect of marketing departments, investments in mass media or digital channels. I have 12 years experience on the client side within roles as head of media management, marketing operations, digital marketing management and head of digital analytics working for one of the largest companies in Denmark. Furthermore, I have 15 years experience in consultancy within TV media, media agency, and marketing strategy consultancy.
My full spectrum understanding of marketing processes enables me to assist with partner contract on-boarding and evaluations, tech stack review and acquisition, process review and optimization as well as digital transformation. I have 2 years working experience trained by McKinsey in Agile Leadership which could help foster a better collaboration between Marketing and IT and improve time to market.